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Top 20 Equestrian Clothing Brands in Europe
(Rider’s Guide + Industry Snapshot)
Europe has some of the most influential equestrian clothing brands in the world—ranging from heritage boot makers in Italy to high-performance technical apparel specialists in Germany, France, and the Nordics.
This guide presents a curated overview of respected European equestrian brands, ordered chronologically by year founded, offering both historical context and a clear view of how the industry has evolved over time.
This guide is designed for:
riders who want a reliable shortlist of respected brands, and
industry professionals who want a quick snapshot of brand positioning across Europe.
Quick Comparison Table
Notes: Some brands blend apparel + horse equipment (that’s normal in equestrian).
Founded | Brand | Headquarters | Core Style |
1957 | Germany | Classic performance | |
1959 | Netherlands | Technical fit | |
1977 | Germany | Sport & stable | |
1978 | Germany | Heritage craftsmanship | |
1981 | Italy | Artisanal luxury | |
1982 | Finland | Mass-market retail | |
1985 | Ireland | Horse-first performance | |
1985 | Netherlands | Lifestyle fashion | |
1987 | Italy | Premium craftsmanship | |
1988 | Sweden | Nordic durability | |
1989 | Italy | Technical elegance | |
1999 | Norway | Modern classic | |
2003 | France | Premium protection | |
2005 | Germany | Sport performance | |
2006 | United Kingdom | Coordinated systems | |
2008 | Italy | Modern luxury | |
2011 | Sweden | Scandinavian design | |
2015 | Maximilian | United Kingdom | Clean luxury |
2015 | France | Sport chic | |
| 2015 | Equestrian Stockholm | Sweeden | Scandinavian modern & sustainable |
Brand-by-Brand Highlights
(Equestrian Clothing Brands in Europe)
Founded: 1957 ｜ Headquarters: Germany
PIKEUR is one of Europe’s most established equestrian apparel brands, with a long-standing reputation in competition clothing.
The brand focuses on precision tailoring, reliable sizing, and functional design developed in close connection with professional riders. PIKEUR is particularly known for competition jackets, breeches, and team apparel used across European riding schools and national teams. Its strength lies in consistency, durability, and a classic European aesthetic that evolves slowly over time.
Founded: 1959 ｜ Headquarters: Netherlands
Euro-star has a long history in the development of riding breeches and performance-focused equestrian apparel.
The brand places strong emphasis on fit, comfort, and rider feedback, continuously refining patterns and materials. Euro-star is widely recognized for technical breeches designed for regular training and competition use. Its positioning is practical and performance-driven, appealing to riders who prioritize function and reliable construction over seasonal fashion trends.
Founded: 1977 ｜ Headquarters: Germany
Eskadron is a leading European horse equipment brand and a sister brand to Pikeur, together forming one of the most influential brand groups in German equestrian sport.
While Eskadron focuses primarily on horse gear for professional stables and competition use, it has also shaped equestrian style through coordinated collections and a strong visual identity. Its seasonal color concepts and durable materials are especially valued by riders who prioritize cohesive stable aesthetics and long-lasting quality.
Founded: 1978 ｜ Headquarters: Germany
Cavallo is a heritage German brand specializing in riding footwear. The company built its reputation on craftsmanship, durability, and classic boot construction, serving generations of European riders.
Over time, Cavallo expanded its product range while maintaining a strong focus on fit and riding functionality. The brand remains a trusted choice for riders seeking reliable, traditionally inspired European riding boots.
Founded: 1981 ｜ Headquarters: Italy
DeNiroBootCo is a specialist Italian brand dedicated to handmade riding boots. With roots in traditional Italian craftsmanship, the company emphasizes custom fit, material selection, and attention to detail.
DeNiro boots are widely used by professional and amateur riders who require personalized sizing and refined finishing. The brand represents Italy’s strong bootmaking heritage within the European equestrian market.
Founded: 1982 ｜ Headquarters: Finland
Horze has grown into one of Europe’s largest equestrian retail brands, offering a broad range of riding apparel, tack, and accessories.
The brand is known for accessibility, wide size ranges, and multi-country distribution. Horze serves a diverse customer base, from beginners to experienced riders, making it a common entry point into equestrian clothing for many European consumers.
Founded: 1985 ｜ Headquarters: Ireland
Horseware Ireland is widely respected for its innovation and leadership in horse rugs and turnout products.
While not primarily focused on rider apparel, its influence across the European equestrian industry is significant. The brand emphasizes horse comfort, technical performance, and durability, earning strong trust among riders and professionals across different riding disciplines.
Founded: 1985 ｜ Headquarters: Netherlands
HV Polo blends equestrian heritage with lifestyle-inspired fashion. The brand draws visual influence from polo culture and positions itself between riding apparel and casual wear.
HV Polo products are often chosen by riders who enjoy expressive design, branding, and a relaxed approach to equestrian style, both in and outside the stable environment.
Founded: 1987 ｜ Headquarters: Italy
Parlanti is a renowned Italian bootmaker with strong roots in traditional craftsmanship. The brand is particularly associated with custom-made riding boots for high-level riders.
Known for precision, material quality, and artisanal techniques, Parlanti represents the premium end of European riding footwear and is widely respected in competitive equestrian circles.
Founded: 1988 ｜ Headquarters: Sweden
Mountain Horse is a Scandinavian brand known for durable riding footwear and outerwear designed for challenging weather conditions.
Influenced by Nordic outdoor culture, the brand prioritizes warmth, functionality, and long-term wear. Mountain Horse products are particularly popular in Northern and Central Europe, where riders face cold, wet, and variable climates.
Founded: 1989 ｜ Headquarters: Italy
Equiline combines Italian tailoring traditions with technical sportswear development. The brand focuses on competition and training apparel, emphasizing performance fabrics and refined construction.
Equiline is frequently seen in professional riding environments and is known for balancing elegance with functionality, making it a strong representative of Italian equestrian design.
Founded: 1999 ｜ Headquarters: Norway / Europe
Kingsland has developed into a modern European equestrian lifestyle brand. Its collections combine traditional riding apparel with contemporary sportswear elements.
Kingsland is especially popular for training wear, outerwear, and versatile pieces that transition easily between stable and everyday use. The brand appeals to riders seeking a clean, modern aesthetic with practical performance.
Founded: 2003 ｜ Headquarters: France
Samshield entered the equestrian market with a strong focus on helmet innovation and rider safety.
Over time, the brand expanded into competition apparel, maintaining a premium positioning. Samshield products are known for refined design, attention to detail, and integration of safety and performance, making them popular among competitive European riders.
Founded: 2005 ｜ Headquarters: Germany
Schockemöhle Sports positions itself as a performance-oriented equestrian brand.
Drawing from professional sport experience, the company develops both rider and horse equipment with a focus on functionality and durability. Its product range supports training and competition environments, appealing to riders who value sport-driven design rather than fashion-led collections.
Founded: 2006 ｜ Headquarters: United Kingdom
LeMieux has grown rapidly by offering coordinated equestrian product systems that combine horse equipment and rider apparel.
The brand is especially known for color consistency, seasonal collections, and strong digital engagement. LeMieux appeals to a wide audience, from amateur riders to professionals, and is highly visible across European equestrian retail channels.
Founded: 2008 ｜ Headquarters: Italy
Cavalleria Toscana represents a modern approach to equestrian luxury. The brand emphasizes minimalist aesthetics, refined silhouettes, and high-quality technical fabrics.
Its apparel is especially popular in dressage and show environments, where clean lines and understated elegance are valued. Cavalleria Toscana has become a symbol of contemporary Italian equestrian style.
Founded: 2011 ｜ Headquarters: Sweden
PS of Sweden is known for its Scandinavian design language and functional innovation.
The brand offers both horse equipment and rider apparel with a strong focus on visual harmony and usability. Clean aesthetics, thoughtful details, and consistent branding have helped PS of Sweden build a loyal European customer base.
Founded: 2015 ｜ Headquarters: United Kingdom
Maximilian is a UK-based equestrian apparel brand known for its modern, comfort-focused approach to riding clothing. The brand emphasizes everyday wearability, using stretch fabrics and relaxed silhouettes that suit training, leisure riding, and stable life. Rather than traditional competition aesthetics, Maximilian positions itself as a lifestyle-oriented equestrian brand, gaining strong popularity among younger riders and amateur equestrians across Europe through digital channels and social media engagement.
Founded: 2015 ｜ Headquarters: France
Harcour is a French equestrian apparel brand that blends sport functionality with elegant styling.
The company focuses on competition apparel, teamwear, and fashionable riding clothing. Harcour is often associated with equestrian teams and clubs, reinforcing its connection to active riding environments across Europe.
Founded: 2015 ｜ Headquarters: Sweden
Equestrian Stockholm is a Swedish equestrian apparel brand known for its strong emphasis on sustainability, modern design, and coordinated collections. The brand combines functional riding apparel with fashion-forward aesthetics, often releasing limited seasonal color themes across base layers, breeches, and accessories. Equestrian Stockholm has gained significant popularity among European riders who value eco-conscious materials, clean Scandinavian styling, and visually cohesive equestrian wardrobes.
How to choose from different equestrian clothing brands
If you’re shopping (or benchmarking) and don’t want to overthink it:
Germany = engineered fit & competition heritage → PIKEUR, euro-star, Cavallo, Schockemöhle
Italy = sleek luxury + tailoring + bootmaking → Cavalleria Toscana, Equiline, DeNiroBootCo, Parlanti, EGO7
France = chic sportwear + premium positioning → Samshield, Harcour
Nordics = clean design + practical performance → Kingsland, Mountain Horse, PS of Sweden
Benelux = lifestyle & retail strength → Kentucky Horsewear, HV Polo, Horze
If you’re not only shopping but also sourcing equestrian apparel, it helps to understand how European brands position their collections—fit, function, fabrics, and branding.
At Kala Apparel, we focus on equestrian clothing development and manufacturing, especially performance-driven pieces like base layers, breeches/tights, and riding jackets. If you’d like to benchmark fabrics, patterns, or build a differentiated collection for your market, you can explore our resources on the site.
Kala Apparel
Professional Equestrian Clothing Manufacturer
The content is developed by Kala Apparel, specializing in equestrian clothing design and manufacturing. The team works closely with riding brands and equestrian projects, focusing on functional design, rider safety, and material performance across different riding environments.
